For the past 3 summers, I was a marketing intern at Maxus Properties, which is a real estate company in North Kansas City. My duties were to create various marketing material to distribute to surrounding companies/shops/stores in the area. I made a lot of flyers and brochures but struggled with ways to make them eye-catching and different from previous ones I had already made.
I recently came across this website that shows 17 different ways to create business brochures. Their biggest piece of advice is to make them full-color. They tell you to think of your brochures like movies - "Do people want to watch the latest films in black and white nowadays especially when these can be viewed in 3D? I think not."
Even if you're not looking to make an eye-catching brochure, I'd still check it out!
I LOVE brochures, not as much as Lee Anne loves cats, but I still love them. When I was home over the holidays, I was cleaning out my old room at my parents' house (finally), and I came across a bag of college brochures from the different college fairs I attended. I am not sure what I planned to do with them, but I did put my University of Tennessee one in my memory box. I have other brochures in the box as well, so I think it is good that companies are placing a lot of emphasis for making them more visual. It will make my scrapbook pages look better in the future!
ReplyDeleteThis is a cool article. Though it is focused on brochures, I think the concepts of making a business brochure stand out can definitely be applied to editorial design. Furthermore, some of us might end up working for a publication with a focus on business or science or something that, in academia, conflicts with the artsy, creative side of things. I imagine it is harder to make a business topic visually desirable compared to something rooted in interior design, art, fashion, etc. So, it is important to know how to make the business/science type of topics visual and eye-catching.
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